If you guessed the business will lose roughly 50% of its customers you got it right. And replacing that sign with another one saying "going out of business" is only a matter of time.
Well, this simple concept of not discriminating against certain categories of customers seems to be too complicated to comprehend to the enlightened, open-minded liberals who run the mainstream media. To them, being Democrat ideologues and lapdogs for Obama trumps over their duty to be impartial observers and reporters of the news.
The result? The liberals in the media don't serve all their customers anymore, they only serve the 50% that agrees with them politically. The other 50% who they refuse to serve (or even badmouths) stops buying their product and refuse to put money in their pockets. Simple economics the mind of a liberal would never understand.
Here is another real life example of how this failure of the media management to serve all readers not only the liberal ones is claiming another victim: The Boston Globe.
Details of threat to close Globe emerge
Storm over Morrissey Boulevard
There’s a mutinous mood on Morrissey Boulevard, as Boston Globe staffers lash out over a stunning ultimatum from parent company The New York Times [NYT] Co.
“They’re nickel-and-diming people,” said a Globe union official who spoke on condition of anonymity, adding that top executives at The New York Times Co., which owns the Globe, “have ruined” the sagging broadsheet.
On Thursday, Times executives told representatives from the Boston paper’s 13 unions that they must trim $20 million from their budgets by May 1 or the Times would shut the paper down.
The move came days after the Globe reduced its newsroom work force by about 70 employees, full and part time, through a mix of voluntary buyouts and layoffs.
“We’re going to go through the same thing three months later,” said a frustrated union boss.
Other outraged Globe staffers and area union leaders yesterday accused the Times of bullying tactics designed to make the money losing Morrissey Boulevard paper more attractive to a potential buyer, or just strongarm long-sought concessions from unions.
“They are trying to strip it down to the bare bones, and then they are either going to sell it or go all digital,” said a Globe union official.
“If you are a business owner, and you are looking to squeeze costs, this is the perfect time,” said another local union honcho.
Other Globe staffers grieved and worried for their paper. They spoke on condition of anonymity, citing the climate at the newspaper.
“A lot of people are really sad,” said one Globe reporter.
Times management declined to comment again yesterday.
Sources yesterday described an heated and acrimonious mood in the meeting between representatives of 13 Globe unions and Times and Globe executives who presented the deadline threat. They spoke on condition of anonymity, citing the climate at the newspaper.
“They were crying poormouth,” a union member said, “saying there’s no advertising revenues. Of course there’s no revenue. They just fired about 50 advertising solicitors three months ago.”
One union official pointed out to the Globe brass that company managers received bonuses earlier this year. “That set them back,” a union source said.
Boston Newspaper Guild President Daniel Totten, who represents the paper’s largest union, issued a memo Friday to members saying the unions have already given up more than their fair share in recent years.
But newspaper analysts say the guild is likely to give in to management demands, which include proposals for pay cuts, the end of pension contributions and the elimination of lifetime job guarantees for longtime staffers.
“They will give in, right away,” said Douglas McIntyre, editor of 24/7 Wall Street, a New York financial media company. “A 20 percent cut is better than a 100 percent job loss.”
The Globe — which was bought in 1993 in a $1.1 billion New England media package — reportedly is on track to lose $85 million this year without the concessions. The Times Company lost almost $58 million last year.
Those losses come amid an unforgiving climate for print media: In the past month, the revenue-losing Rocky Mountain News closed, the Chicago Sun-Times declared bankruptcy, and the Seattle Post- Intelligencer laid off almost its entire staff and went online.
“The New York Times Company can’t afford to keep the Boston Globe open,” McIntyre said. “The Globe lost $50 million last year, and that could keep going up.”
I have a suggestion for an emergency plan that may help cut costs and keep them afloat for a while: lay off all the reporters, you don't need them. Their news come from one source: the Democrat National Committee.